People are definitely attracted more to something that is visual.
Take e-mail marketing for example. Studies have shown that sending out a marketing e-mail that is just plain text will have some success in achieving some people to click on a link or to subscribe to an offer or to make a purchase. With a different test sample, the same text, this time accompanied with an image, achieves a greater response, and further still, if a video is added, then the rate of response increases again.
If your working day is anything like mine, you start the day with a list full of things that you want to get done, and then you blink and the day is half way through already. It is handy to…
You might have read my recent blog post where I wrote about the changes that Google had made in early 2011 about how they score websites. I also mentioned that one of the reasons they made the changes was to target…
Paid search or PPC (Pay Per Click) advertising on Google AdWords can achieve great results for SMEs (small to medium enterprises) because there’s no minimum spend. You can also set constraints such as a persons location so that your adverts show to people local to…
The google analytics plugin that every website should have. If you’re familiar with wordpress you’ll understand all about plugins and what they do, but even with a name as big and well known as ‘Google’ you do have to be…
If you’re using twitter as part of your business and you’ve been running it 100% manually you’ll know that it can be very time consuming and any time spent not doing your core business activity is, to a certain extent, time wasted.
You can be more efficient with your time if you use the following strategy:
•Be disciplined with your time, especially the time you spend on twitter
•DO interact but check your new followers, mentions and replies etc once or twice a day only
•Use a twitter management tool to save you time
If you’ve ever searched for information online, which I think its fair to say accounts for 99.99% of internet users, then chances are you’ve read an article on a website or blog that has been created by what is known as an article creator, article spinner, content creator, spinner software or article spinning. Content Professor is the only tool I’ve been able to find that not only finds information related to your search terms so you can easily create great content but also has built in functionality so you can vary it to become a new article.
