There are many facets to setting up and running an ecommerce business, or setting up an online presence for a ‘bricks and mortar’ business and many considerations that should be factored into the overall plan, before beginning the first task in the project.
The right time to engage in consultation with an ecommerce and marketing expert, is at the very beginning. There have been numerous occasions where a client has made an enquiry, just as they are completing the setup of their website, which for many aspects, is too late.
It usually means that marketing hasn’t been a consideration in the planning of the business until that point.
Even at the concept phase of a new business, input from someone that has worked with literally hundreds of businesses, is always going to add significant value in determining whether the project is viable, and also what else to factor in to the planning and research phase, such as:
- Which content platform should the website be built on?
- Which social media platforms should the business be represented on?
- What type of content will generate most brand awareness?
- Is influencer marketing an option to grow the business and how will it be managed?
- Is affiliate marketing an option and how would that be set up and managed?
- What will be the process for order fulfilment?
- How will the customer services function be setup and delivered?
- How to manage chargebacks and refunds?
- and many more…
Many clients have benefitted from the knowledge and expertise gained from almost two decades in ecommerce and online businesses to shape their approach and strategy and significantly increase the likelihood of success.
There are other occasions that the recommendation has been to close the business and/or pivot, in turn significantly reducing the losses that were inevitable and creating the opportunity to recover with a much more viable option.
If you have a product or service that you are going to launch, or in the case of an existing ongoing business, you need more customers for, better conversions, higher margins, feel free to get in touch for a free initial consultation.
