Google Adwords is the pay per click advertising service on Google. If you look at a search result on Google, the top result(s) with a slightly shaded background and the results on the right of your screen are not there because they are the most suitable match to your search, neither is it because they are the best search results, it is because someone has paid for them to be there.
For all the other search results, they have been determined by the complex algorithms or formulae that Google uses to find the best results when someone submits a search. In order for a website to achieve a good result organically (i.e. place highly in the unshaded part of the page, not on the right sidebar), a website has to undergo what is known as Search Engine Optimisation, often abbreviated to SEO.
This is a long thankless task and is very technical, and for competitive words, or mainstream markets it is going to be extremely difficult to rank highly no matter how much SEO is applied to a website.
A targeted Google Adwords Campaign however, effectively lets you jump ahead of the queue. You set the parameters in terms of what your monthly budget is, you select the best keywords relating to your business, having completed your keyword analysis and write your ads in accordance with the Google’s strict guidelines and requirements.
To make the most out of Google Adwords it is best to create a campaign of varied adverts so that the performance can be measured and improved. Thus achieving the best results for your budget.
If you’d like to have a Google Adwords campaign for your business, but doing it yourself makes you feel a bit like the image below, then we can help you.
Essex Internet Marketing Solutions provides Google Adwords management services for an affordable initial set up fee followed by a monthly management fee of 15% of the monthly budget.
If you would like to discuss your requirements please call 01206 756266 or alternatively use the contact form to make an enquiry.
