People are definitely attracted more to something that is visual.
Take e-mail marketing for example. Studies have shown that sending out a marketing e-mail that is just plain text will have some success in achieving some people to click on a link or to subscribe to an offer or to make a purchase. With a different test sample, the same text, this time accompanied with an image, achieves a greater response, and further still, if a video is added, then the rate of response increases again.
If your online business presence is working correctly you should be spending your day dealing with customer enquiries and fulfilling customer orders. If you are spending time each week trying to find customers, then in terms of efficiency, your business…
You might have read my recent blog post where I wrote about the changes that Google had made in early 2011 about how they score websites. I also mentioned that one of the reasons they made the changes was to target…
Too many businesses set up a Google Adwords campaign years ago and haven’t done more than give it a cursory glance every now and then. Chances are, its just sitting there doing its own thing. There are some simple steps you…
How effective is your website? If you’ve been involved in ecommerce or online marketing for more than a couple of years, and have been paying close attention to how the internet has changed, then you won’t need to read this.…
