People are definitely attracted more to something that is visual.

Take e-mail marketing for example. Studies have shown that sending out a marketing e-mail that is just plain text will have some success in achieving some people to click on a link or to subscribe to an offer or to make a purchase. With a different test sample, the same text, this time accompanied with an image, achieves a greater response, and further still, if a video is added, then the rate of response increases again.